According to industry report compiled by Social Media Examiner, 80% of marketers report that social media has increased website traffic for their businesses. As expected, there are other benefits. For example, 72% of marketers say social media helps them develop loyal fans.
You need to spend time optimizing your social media efforts. Once you do, you will save time and get better results in terms of engagement, traffic, and conversions.
There are several tools which we are using for social media marketing to improve our social media marketing efforts.
Hootsuite is a great because it has versatile plan options that can match the size of your business and its needs. If you’re the only one using it and you’ve got no more than 10 social media profiles, it’s only $20 per month to use this tool.But for larger teams and businesses, it has plans for up to 20 and up to 50 social media profiles that can be managed by multiple team members. Those plans go for $99 and $499 per month, respectively.
Hootsuite helps you schedule all your social media posts across all your accounts.
That way, you can schedule all your posts in one go on all your accounts as opposed to manually posting on all your profiles throughout the day.
Hootsuite allows you to easily organize all of your content. Their content library dashboard is extremely clean and easy to navigate.
Those of you who store your content on the cloud-based platforms, such as Drop Box, Google Drive, Microsoft OneDrive, or Box, can access those files directly from the Hootsuite dashboard.
If you’re using other apps to help manage your social media accounts, Hootsuite can work with those tools as well. That way, you can manage everything in one place.
The schedule menu clearly displays all your pending content, so it’s easy to monitor. You can view the schedule by day, week, month, or even as a list.
If you have a large team using Hootsuite together, you can assign team leaders to have the final approval of content before it goes live. That way, you’ll catch any mistakes and won’t have to worry about posting unapproved content.
One of the best parts about this social media marketing tool is the analytics reports.
You won’t have to use another third-party platform to measure the reach and engagement of your content. You’ll see the metrics of each post per platform, which can even help determine your social ROI.
Hootsuite also has tools that help monitor your team and keep everyone accountable. You can see which team members are resolving tasks the fastest and which ones need improvement.
As a whole, Hootsuite is worth checking out. They offer a 30-day free trial, so it can’t hurt.
If you have problems coming up with new content to post on your social profiles, you may want to consider MeetEdgar as a solution.
This software will recycle old posts when you run out of new ones to make sure your posting queue is never empty.
Don’t get me wrong. I’m not saying this is a permanent solution and a strategy you should employ all the time. But with that said, there’s nothing wrong with bringing old posts back to life.
It’s definitely better to recycle old content as opposed to posting nothing at all.
If you’ve been slacking off with creating new content and your posting queue runs dry, you can set up MeetEdgar to share older posts with high engagement statistics.
Even if you’ve got a content library full of new content but don’t want to take the time to decide what order to post them in, the auto-scheduler can choose for you.
Instead of having to download the software and open it every time you want to manage your social media accounts, MeetEdgar has a browser extension, allowing you to access its services from the web.If you operate a small business and have bigger tasks to worry about than micro-managing your social media accounts on a daily basis, I’d say you’re an ideal candidate for MeetEdgar.
It’s $49 per month, and you’ll get a free month if you enrol in an annual billing cycle.
Like most social media management tools, Buffer also allows you to schedule your social media posts from a single platform. But what separates Buffer from the crowd is its mobile application.
I know what it’s like to be constantly on the go. You don’t always have the time to sit in front of your computer to manage your social media accounts.
Even if you’re just scheduling posts for the week, having the option to do this from a mobile app makes things easier and gives you lots of flexibility.
You can access the Buffer app on your smartphone while you’re on the train, bus, subway, or in the back of an Uber. If you’ve got downtime between meetings, it’s much easier to pull out your phone than to grab your computer to do the work.
Buffer provides you with visual reports and analytics that track engagement metrics such as:
This service also highlights your top performing posts.