What Are Backlinks and How Do They Work?

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What are backlinks?

Backlinks take place across the Internet when one website mentions another website and links to it. Also, referred to as “incoming links,” backlinks make their connection through external websites. These links from outside domains point to pages on your own domain. Whenever backlinks occur, it is like receiving a vote for a webpage. The more votes you get from the authoritative sites creates a positive effect on a site’s ranking and search visibility.

 

Why are backlinks important?

Backlinks are important for both search engines and end users. For the search engines, it helps them determine how authoritative and relevant your site is on the topic that you rank for. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content. If many sites link to the same webpage or website, search engines can interpret that content is worth linking to, and therefore also worth ranking higher on a SERP (search engine results page). For many years, the quantity of backlinks was an indicator of a page’s popularity. But today algorithms likeGoogle’s Penguin Update,  created to help with other ranking factors; pages are ranked higher based on the quality of the links that they are getting from external sites and less on quantity.

Also, backlinks are important for the end user. With an end user, backlinks connect searchers with information that is similar to what is being written on other resources.  In this case, a backlink establishes connection points for information that a searcher may be interested in clicking. This external link creates a solid experience because it transfers the user directly to additionally desirable information if needed.

 

How do you build backlinks?

Now that you know that backlinks are important, how do you acquire links to your site? Link building is still critical to the success of any SEO campaign when it comes to ranking organically. Backlinks today are much different than when they were built in 7-8 years back. Simply having thousands of backlinks or only have link from one website isn’t going to affect your rank position. There are also many ways to manage and understand your backlink profile. majestic, Buzzstream, and Moz offer tools to help you manage and optimize  your link profile. seo clarity offers an integration with Majestic, the largest link index database, that integrates link profile management into your entire SEO lifecycle.

Today, those strategies are outdated. Check out these few link building tips that work in 2018-2019:

  • Guest Blogging
  • Original research with insights
  • Building relationships with influencers
  • Link reclamation

Conclusion

Getting unique and authoritative links is crucial for higher ranking in the SERPs and improving your SEO. Google’s algorithm on evaluation of links evolved in recent years creating a more challenging process now to get high quality backlinks. External links still matter and aren’t obsolete, so start working on strategies to create  quality of backlinks  to improve your search visibility.

 

 

 

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